Public Relations
As a profession, public relations is like the media itself – understood and appreciated by some people, mistrusted and disliked by others. Like reporters and editors, there are good PR people who know their business and those who justifiably earn the labels of flaks and spinmeisters. It’s more of an art than a science, so choosing a PR team for your business is as important as hiring a key executive. Your PR team will represent you with the media. They will shape your market image. Their skills, their style, and their relationships are critical to your success. No single agency style is perfect for every client.
At aMate, our style is built on our depth of knowledge and skills. We hold our press contacts in the highest regard. We have invested years in building strong and valuable relationships with reporters, editors, analysts, and others in the media and would never mislead them …or our clients. Your image and reputation is in safe hands at aMate. Our word is our bond and our skills are at the top of our profession.
° Analyst and Consultant Relations
° Broadcast Media Relations
° Byline Article Placement
° Communications Audits
° Competitive Coverage Assessment
° Consumer and Business Media Relations
° Customer Case Studies
° Editorial Writing Services
° Global Communications Programs
° Interactive and Multimedia Services
° Investor Relations
° Key Editor Outreach
° Media and Analyst Tours
° Media Training
° Press Kit Development
° Product Launches
° Product Reviews
° Speaking Opportunities/Speakers Bureau
° Special Events Planning and Execution
° Targeted Placements
° Trade and Online Media Relations
° Trade Show Editorial Support
° Video News Releases
Editorial Writing Services
Clear, cogent writing has become a rarity in today’s business communications. All too often, companies will spend altogether too much time and money crafting a message that will never see the light of day – simply because it is bloated and poorly written. Editors notice.
At aMate, we’re proud of our ability to grasp your business and focus on your message. We will ask the right questions to get at the essence of what you want to say, develop quotes that put you in the best light, and draft materials that we can both be proud of. Our news releases will read like news, our by-lined articles will attract attention, and our pitch letters will get read.
Just as important, we can bring leverage to your messaging. Research done for a news release can be valuable for a customer case study or for persuading an editor to include the company in an upcoming article. Interviews done for a presentation can be used in the development of Web content or a newsletter for customers. The key is understanding how all materials fit into a common strategy. These are some of the materials we can provide.
° Press releases
° By-lined articles
° Feature stories
° Customer application stories
° Newsletters
° White papers
° Reviewers guides
° Web content
° Company brochures
° Annual reports
aMate brings experience "been there, done that" to advising companies about:
° Restatement of financial results
° Acquisitions gone awry
° RIFs (reduction in force)
° Financial restructuring
We can also help minimize potential damage through media training.
Media Training
Presenting your message and yourself through the media demands a combination of technique and practice. Being good at it usually means getting good at it. Because interview, message, and presentation are central to any communications, aMate workshops can help you sharpen your thrust, parry and touché. aMate offers customized group sessions and individual coaching that includes:
° Interview techniques
° Message delivery
° Personal presentation skills
Having your act together when performing in public can be an important asset and a major competitive edge. Senior staff and key managers should be ready to take control of an interview and stay on message... with clarity. Media training is well worth the investment in good will and reputation.
As a profession, public relations is like the media itself – understood and appreciated by some people, mistrusted and disliked by others. Like reporters and editors, there are good PR people who know their business and those who justifiably earn the labels of flaks and spinmeisters. It’s more of an art than a science, so choosing a PR team for your business is as important as hiring a key executive. Your PR team will represent you with the media. They will shape your market image. Their skills, their style, and their relationships are critical to your success. No single agency style is perfect for every client.
At aMate, our style is built on our depth of knowledge and skills. We hold our press contacts in the highest regard. We have invested years in building strong and valuable relationships with reporters, editors, analysts, and others in the media and would never mislead them …or our clients. Your image and reputation is in safe hands at aMate. Our word is our bond and our skills are at the top of our profession.
° Analyst and Consultant Relations
° Broadcast Media Relations
° Byline Article Placement
° Communications Audits
° Competitive Coverage Assessment
° Consumer and Business Media Relations
° Customer Case Studies
° Editorial Writing Services
° Global Communications Programs
° Interactive and Multimedia Services
° Investor Relations
° Key Editor Outreach
° Media and Analyst Tours
° Media Training
° Press Kit Development
° Product Launches
° Product Reviews
° Speaking Opportunities/Speakers Bureau
° Special Events Planning and Execution
° Targeted Placements
° Trade and Online Media Relations
° Trade Show Editorial Support
° Video News Releases
Editorial Writing Services
Clear, cogent writing has become a rarity in today’s business communications. All too often, companies will spend altogether too much time and money crafting a message that will never see the light of day – simply because it is bloated and poorly written. Editors notice.
At aMate, we’re proud of our ability to grasp your business and focus on your message. We will ask the right questions to get at the essence of what you want to say, develop quotes that put you in the best light, and draft materials that we can both be proud of. Our news releases will read like news, our by-lined articles will attract attention, and our pitch letters will get read.
Just as important, we can bring leverage to your messaging. Research done for a news release can be valuable for a customer case study or for persuading an editor to include the company in an upcoming article. Interviews done for a presentation can be used in the development of Web content or a newsletter for customers. The key is understanding how all materials fit into a common strategy. These are some of the materials we can provide.
° Press releases
° By-lined articles
° Feature stories
° Customer application stories
° Newsletters
° White papers
° Reviewers guides
° Web content
° Company brochures
° Annual reports
aMate brings experience "been there, done that" to advising companies about:
° Restatement of financial results
° Acquisitions gone awry
° RIFs (reduction in force)
° Financial restructuring
We can also help minimize potential damage through media training.
Media Training
Presenting your message and yourself through the media demands a combination of technique and practice. Being good at it usually means getting good at it. Because interview, message, and presentation are central to any communications, aMate workshops can help you sharpen your thrust, parry and touché. aMate offers customized group sessions and individual coaching that includes:
° Interview techniques
° Message delivery
° Personal presentation skills
Having your act together when performing in public can be an important asset and a major competitive edge. Senior staff and key managers should be ready to take control of an interview and stay on message... with clarity. Media training is well worth the investment in good will and reputation.
